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The Full Story


It is important to us to be fully transparent and fair when it comes to producing and selling our products. Therefore I wanted to offer a bit more insight into the choices we have made which, although do carry a premium, have a positive impact on lives and the world we live in.



We are hugely passionate about encouraging slow consumption, supporting local talent and businesses and sourcing materials which are repurposed and recyclable. Reuse, reduce, recycle!

I wanted to start a business that could make a positive difference to people’s lives at each step of the journey while reducing any negative impact this could have on the world we live in.

Pre, during and post purchase. 

That meant a commitment; 

  • To employ local, small businesses and talent to produce the product and purchase packaging from increasing social and environmental welfare. 

  • To provide a top quality, durable, timeless story book for customers, which can be enjoyed over and over again and passed down between generations. 

  • To use packaging which can be recycled or reused, reducing waste and to support a local cause with earnings from the project to help those in need. 


There is a choice to make when it comes to book productions on whether to mass produce, abroad or on a small scale, locally.

We have chosen to self-publish our book as opposed to going through a traditional publisher (usually meaning mass production abroad). Self-publishing means covering all costs associated with production upfront, yourself but having full control or where and how the book is produced. Choosing to produce The Sausage Squad locally, means paying a fair wage and supporting those who run and work within our economy.

It provides a more socially and environmentally friendly option. 

The environmental impact of shipping from abroad includes air pollution, water pollution, acoustic and oil pollution. Ships are responsible for more than 18 percent of some air pollutants. This includes greenhouse gas emissions. The International Maritime Organization (IMO) estimates that carbon dioxide emissions from shipping were equal to 2.2% of the global human-made emissions in 2012 and expects them to rise 50 to 250 percent by 2050 if no action is taken.

Our vision is to grow the print industry by changing fast production and consumption habits and replacing these with timeless products which can be enjoyed for a long time to come. 

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